"je suis shoplifter" 

England 2001. 

A mythical character, an insurrectionist & stealth like presence. Not really a brand more a mentality. 

2024: celebrity & aspiration rule whilst others can’t afford essentials & desperately act before being demonised. 

2024 there’s no condoning violent selfish gangs because The Shoplifter of 2001 was an irreverent maverick not a thug 

6876 brings the myth and legend that was Shoplifter back to life 

Pre Order delivery May